I have conversations about Apple products with investors, fans, my friends and many more. By these conversations I reveal how much people understand and think about Apple. Apple emphasizes User Experiences over many other things. The company prides itself on elements of design and interactivity.
Apple is one of the leaders in innovations, design, product strategy and many more. While Apple prides itself on creating better user experiences. Apple bought something new to the table with every product release. They have innovative technology, challenging ideas, simple design and many more, but we need to look before that, how the products hit the market.
From where it all Started:
What exactly did Apple do when creating products that changed lives? As their slogan read, “Think Different” — that was exactly what they did. Their design process wasn’t a process, it was a way of thinking. It was a way of living for the employees that helped change the world by designing devices that would do it.
Apple has understood exactly what’s most important about building a brand – creating customer loyalty. This is the goal of branding. From product awareness, getting the market to be interested, engaging users and getting them to repeatedly purchase your product. Which you can achieve through a great product launching. Apple has systematically mapped their way to the heart of the user with every deep sense of emotion.
Keep It Simple:
Customers and prospects don’t need complex marketing campaigns that overwhelm them with information. Apple understood this concept early on and made sure that their marketing was as simple as possible. They took out product feature lists, price, voice-overs and special effects.
Focus On Unique Value Proposition Rather Than Price:
A big part of Apple’s marketing strategy is that they never get involved in price wars. They stick to their pricing albeit it is often much higher than any of the competition. They can do this because they focus on touting their unique value proposition that no other competitor has been able to emulate — beautiful products that work straight from the box.
Apple also focuses on providing a great user experience with cool features and extensive applications that put it in a product class by itself. Whatever device Apple is offering, they make sure the customer feels like it’s worth paying the higher price.
Appeal To Emotions:
Apple has created evangelists out of their customers primarily because they have been able to reach and hold on to them at an emotional level. Apple’s ads show happy people having a great time with their iPads and iPods rather than focusing on memory size or battery life.
One of the fastest ways to achieve any goal is to model those who’ve successfully achieved that same goal before.
Apple, the app store and their retail shops are a role model for any smart modern brand that wants to create a raving fan base and super-loyal customers who will refer their friends and family members.