The Discovery Phase in UX Projects

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Discovery phase is an introductory phase in the UX-design process that involves examining the problem, framing the problem to be solved, and gathering enough information and the initial push on what to do next. The discovery phase is an intensive research stage at the beginning of every project to define its scope. However, it is also a

Product Design vs Service Design

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People get confused about product and service design. With companies finding it harder to differentiate their physical products, they look for service differentiation by its on-time delivery, better and faster response to inquiries or the quicker resolution of complaints to create a memorable customer experience. As competition intensifies, the design offers a potent way to