Apps, websites, and other online services have become a habit in our daily lives. We return to these every day and spent most of the productive time on it. Popular apps like Facebook, Instagram, and others are some of the prominent examples of our daily retention to these because of their attractive UI and UX, because of the community social media fosters, etc.
Some of the apps are really productive and useful like apps for ordering daily needs and grocery products but some are extremely useless and are of no use and we just waste pour precious time over them. But the question arises what pushes us to this app? some of the very exciting features they got?
A report claims that 77% of users stop using an app within the first three days after download. The ultimate goal of any mobile app is to have an accessible and rewarding user experience. UX developers know how to make a design in its best possible way and make a difficult task easy for the people. Here are some of the best practices listed to make your app a lifestyle to the people
Everyone wants their app to be an extremely attractive and eyecatching experience for the users. The app should make an attractive first impression to the user without being clingy. The designer should try an implement a UX that is balanced between subtle and critical. The UX of the app should be flawless and give an easy experience to the user in their first access which will bind them to the app for a longer period of time.
Using an app should be easy and friendly as much as possible. the users should feel like they are a trusted member of a community, not just another email for a newsletter. Collecting the user’s information is the first step of any access to the app but most of the designers make it very critical and irritating for the users to fill a lot of information and not be able to skip which is unnecessary. The designer and the company should keep only the necessary information in the first place and should allow skips to the users so that they can save their time and only fill the most important information and spend their utility time more on exploring the app. Providing an easy and user-friendly interface will impress the users and make them comfortable in using the apps and give them a positive impression.
It is also very much necessary for providing information and guiding users about how to use and explore various features of the app at the time of their first use so proper visual explanation should be provided avoiding the textual description as many users don’t like to read long text just after installing a new app.
A creative and effective feedback option is very important to maintain the trust of the users with your app and keep them hold on with it. If a user gives feedback and performs takes some action, motion can be used to reinforce that action. In iOS when you tap and hold an app icon, the widgets become wobbly indicating a change in mode. This shows you can move the icons. The X in the upper-right hand corner of the apps displays these apps can be deleted. An example of a feedback loop is Apple’s horizontal shake. You know, when you enter your password incorrectly on your iPhone and the popup window “shakes” back and forth. It gives the user an immediate understanding of the problem. The user should know where they are within the app’s flow and how exactly they got there. Failure to create such a flow will result in a poor UX irritates the user, and will ultimately result in the deletion of the app or lack of use.
Every aspect of user retention on your app is not only dependent on the UX but also some of the strategies behind which needs to be planned and implemented properly. To ensure continuous growth redesign and improvements are a very good option on the basis of feedback or suggestions. When an app is being developed from scratch it is advised to develop it using the MVP strategy that is Minimal Viable Product which deals with gaining the earliest feedback in the critical and c4rucial time of development of the product. The Basic concept is to get feedback on your product that reflects the design and business philosophies you are to use.
Designers should implement changes that do not interfere with the flow of feedback loop. Users will complain about change but given time; users will adjust. This approach doesn’t always bode well, but plenty of companies like Target, Harley-Davidson, and even Apple have successfully rebranded.
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