Disney’s Emergence in User Experience

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Walter Elias Disney was an innovator in the field of animation and attained fame for his ability to entertain both children and adults with his cartoons and films. In 1923, Walt and his brother moved to Hollywood and started an animation company.

Disney is an American entertainment company founded in 1923 known for its iconic film and television ownerships, as well as an international theme park, toys, symbols. 

Disney and his team had a sharp focus on creating a unique experience that guests could not get anywhere else. This focus on making as many special moments as possible resulted in happy (and repeat) customers. Human beings retain bad memories more than good, so providing happy moments results in people revisiting in a desire to relive or recapture those special moments.

“He had passed beyond the afflictions of this world. Walt Disney had at last attained perfection.”

Neal Gabler, Walt Disney: The Triumph of the American Imagination

EMERGENCE OF DISNEY

Disney was already hoping for expansion of the company in assorted portions. The aggregate revenue of Disney is rising in a very favourable gain. From 2018, $59.4 billion to 2019 it has increased to  $69.7 billion.

Total revenue is expected to increase by 17.3% per year. For better understanding the different operating segments and business model of the company, along with revenue performance. In addition, here is the Media data.

Disney UX

OPENING MAGIC WITH A SPELL

Disney didn’t stop after building the amusement park. He looked at the customer experience right from the time a guest entered the park- including rides, food, and beverages, accommodation, even shopping.

Not just that, Disney has a system that allows visitors to reserve rides even before entering the park. With Disney’s MagicBand, guests can reduce their waiting times in a queue.

The company’s CEO Bob Iger retains launching a billion-dollar drive called MyMagic+ to renovate the company’s multiple parks around the world. The key? A wearable called the Magic Band, currently available at Disney World in Florida, that makes the park’s many allures more interactive–and stabs to comfort many of the user experience headaches, like long lines and throngs of people.

Isn’t that incredible? Disney understands that people are coming to Disneyland to have a great time with their family/friends. So Disney takes it upon them to improve every aspect of customer experience.

We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.

Walt Disney

IT’S ALL ABOUT USER EXPERIENCE

Disney UX

Concerning with interest to and the desire to always boost the products,  made Walt Disney one of the earliest designers of user experience.

Disney is always designed with a set of effort, quality and consumer satisfaction. There, all the cast members are detailed with information on how to treat customers. This manufactured wonderland is built with one objective in mind:  to entertain and bring joy to visitors.

When Walt Disney first introduced the idea of – The Florida project, which is now named and designed as Walt Disney Land. He proclaimed about the future, about an experimental prototype. Disneyland has been one of the best-designed places to improve people’s lives in many aspects.

“There is great comfort and inspiration in the feeling of close human relationships and its bearing on our mutual fortunes – a powerful force, to overcome the “tough breaks” which are certain to come to most of us from time to time.”

Walt Disney 

INNOVATION

Mr. Disney was a dreamer. He said-

“All our dreams can come true if we have the courage to pursue them”

He would often ask his people to “plus” every experience. In order to motivate them, he used to challenge them to find an impossible solution. And when they did it, he asked them to take it a step further. So for every possible step, he would ask them to dig one more time and go a step ahead…and then another step beyond that.

This was to ensure that people were never stuck at GOOD or GREAT. But they went on to see the MIND-BLOWING.

So for designers, it’s equally important to go a step farther than the usual. Do incremental improvements if you want exponential results. Don’t be confined to creating ‘Good Experience’. Aim for magic. Go beyond “Great” and even a step ahead.

You don’t build for yourself. You know what the people want and you build it for them.

Walt Disney

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