Why UX is exciting

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User Experience is all about providing meaningful & relevant experience to end-users.

Role of a UX designer

Whether you land a job at a startup or a larger corporation, your role as UX designer will be directly involved in the process to make a product meaningful and delightful for product’s end users. Whether you are managing a large team of UXers or flying solo, every decision you take directly or indirectly affects the user experience. 

The process of productization varies from one organization to another. Some organizations are agile while some still follow the waterfall model of software development. The end goal, however, remains the same. As a UX designer/ researcher, one acts as a bridge between business goals and end-user needs, as shown in the diagram below. As a UX designer/ researcher, one acts as a bridge between business goals and end-user needs, as shown in the diagram below.

UX Role

Research/ Requirements Gathering

Target market research, user research, and competitive analysis are few of the many activities which need to be performed before designing & then developing a product. While many organizations have dedicated Business Analysts (BA) to do this research and draft BRD/ FRDs, some organizations have dedicated product managers and product owners who write user stories for every feature of the product. 

The quality of user stories depend on multiple factors and User Persona is one of them. A persona, in a user-centric product, is a fictional character created to represent a user type that might use a site, brand, or product in a similar way.  A UX designer is typically responsible for designing personas to highlight habits and pain points. Similarly to learn more about end-users, a number of methods are adopted including questionnaires, focus group discussion, task analysis, and online surveys.


The design of a product revolves around functionality and usability, rather than colours or pictures (these are defined by Visual Designers) as it is important to understand that what end users expect from your product or site, what are their goals, and how they like to operate a system. 

During this phase, techniques like the definition of information architecture, wireframing, and paper prototyping is done to quickly validate the concept. Later these are converted into high-fidelity wireframes by visual designers and finally, UI specification documents are created to help developers.


If you’ve not had much experience working with web developers, then it’s important to consider this crucial aspect of the role. A UX designer needs to work with developers to reach his end goal for a project. Developers transform design ideas into a real working product. 
A UX designer’s approach to this relationship determines the smoothness of project and proper conversion of design into code.Keeping developers in the loop throughout the product journey make product development much easier for everyone. A UX designer will have realistic expectations of what the developers can produce (and in what time-frame) and the developers won’t get nasty shocks at the last minute.  


Testing is an important phase and we heavily emphasize that people love a thoroughly tested and bug-free product. 
Often it is said that a product cannot be 100% bug-free, we believe that a UX designer can come handy in handling such tricky situations by suggesting fallback options and user-friendly error messages that can be reported, tracked and rectified easily in next updates.   

What is not UX?

Web design, Graphic Design & Visual Design is not UX.

Why UX?

  • It is the hottest job of this decade
  • You talk to real users, & business
  • It is a great starting point for joining an IT Industry
  • You get higher salary perks than regular IT jobs
  • And last but not least it is a really creative and analytical job

Want to make a career in UX? Contact us

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